Stan Store vs Linktree in 2026: 6 Plans, 2 Answers for Linktree Pro, and the $156 Line

Key Takeaways:

Stan Store has no free plan. Creator costs $29 a month or $300 a year, Creator Pro costs $99 a month or $948 a year, and Stan takes 0% of sales on both, according to its own fee article
Linktree runs four plans: Free, Starter at $8 a month, Pro at $15 and Premium at $35, per its pricing page
On October 5, 2026, that pricing page gave two answers for Pro. The plan card says "Sell and earn with 0% fees." The comparison table further down lists Pro at a 9% fee on courses and digital products
If Pro charges 9%, Stan's $29 plan is the cheaper home for a seller above $156 a month in sales. If Pro charges 0%, Linktree Pro is cheaper than Stan at every sales volume, by $14 a month
Stan's $29 plan includes recurring subscriptions. Linktree's selling guides describe one-time purchases priced between $1 and $10,000

Stan Store and Linktree both sell a page that sits in your bio and takes money. The usual comparison ends at "Linktree has a free plan, Stan does not." That stopped being the whole answer this week. Linktree updated its selling help articles. Selling now sits on its two top plans, and the per-plan fee detail moved to the pricing page. The pricing page disagrees with itself about the plan most creators would pick. So this piece does three things. It puts all six plans side by side from the companies' own pages, read on October 5, 2026. It works out the sales number where each answer flips. And it asks the question the fee tables skip: which of these two can charge the same customer again next month?

Stan Store vs Linktree: 6 Plans Side by Side

Monthly prices are what you pay billing month to month, with the annual equivalent in parentheses. Card processing is excluded because it is the same on both. Stripe charges 2.9% plus $0.30 per US purchase on Stan, per Stan's fee article, and on every Linktree plan, per Linktree's fee explainer.

Plan	Monthly price	Platform fee on digital sales
Linktree Free	$0	12% in the fee table
Linktree Starter	$8 ($6 annual)	9% in the fee table
Linktree Pro	$15 ($12 annual)	0% on the plan card, 9% in the fee table
Linktree Premium	$35 ($30 annual)	0%
Stan Creator	$29 ($25 annual)	0%
Stan Creator Pro	$99 ($79 annual)	0%

Two notes before the arithmetic. Linktree's guide to selling digital products, marked "updated this week," now says selling is "Available on Pro and Premium plans." Its fee table still prints rates for Free and Starter. Read the first two rows as what the table says, not as a promise that those plans can still sell. Stan, meanwhile, answers "Does Stan offer a free plan?" with "Not at the moment!" in its plan comparison. The cheapest way to sell on Stan is $29 a month.

What Does Linktree Pro Actually Charge in 2026?

On October 5, 2026, Linktree's pricing page listed Pro at $15 a month ($12 billed annually) with two different selling fees. The Pro plan card lists "Sell and earn with 0% fees." The full feature table on the same page lists Pro at "9% Fee" for Courses and for Digital products, and reserves "0% Fee" for Premium. Linktree's help articles now send readers to that page for the rate.

Both screenshots come from the same URL, captured minutes apart in a desktop browser. This is not an old help page lagging a new price. The card and the table ship together. When we compared Linktree with Beacons on September 20, Linktree's fee article carried its own per-plan table: 12% on Free, 9% on Starter and Pro, 0% on Premium. That table is gone from the article now, replaced by a "Compare fees by plan" button that opens the pricing page. The help center has moved the answer to the one page that gives two. We can't tell you which line is the mistake, and we won't guess. What we can tell you is how much it matters, because the whole Stan versus Linktree decision turns on it.

Is Stan Store Really 0%?

Yes. Stan's help center states "Transaction fee: 0%" and "Subscription fee: $29/mo (Creator) or $99/mo (Creator Pro)," and says Stan earns nothing from transactions on either plan. Creators still pay Stripe or PayPal processing, which Stan does not control. That article was last updated September 23, 2026.

The same article lists the Stripe costs that sit underneath: 2.9% plus $0.30 for a standard US purchase, an extra 1.5% when the buyer is in another country, 6% plus $0.30 when a customer pays with Afterpay, and an extra 0.5% on recurring payments. One more line is worth knowing before your first refund. Stripe keeps its processing fee when you refund a customer, so refunding a $50 sale takes the full $50 from your balance. Stan's $29 is a flat price, and it buys everything Stan sells at the Creator level. That covers the storefront, booking, unlimited courses, email collection, community features, and Stan's automated Instagram replies. Discount codes, payment plans, upsells, funnels, affiliates, and email broadcasts and flows are Creator Pro features at $99. Stan says plainly that email flows sit on the top plan because it pays a fee for every email sent.

The $156 Line

Here is the cost of selling $1,000 of digital products in a month: plan price plus platform fee, with processing left out because it is the same everywhere.

Plan	Plan price	Platform fee at $1,000	Monthly total
Linktree Pro, 9% per the table	$15	$90	$105
Linktree Pro, 0% per the card	$15	$0	$15
Linktree Premium	$35	$0	$35
Stan Creator	$29	$0	$29
Stan Creator Pro	$99	$0	$99

The spread between the two readings of Linktree Pro is $90 a month on the same sales. That is the cost of not knowing which line on the page is true.

The crossover is one division. Stan Creator costs $14 a month more than Linktree Pro. At 9%, Pro's fee reaches $14 once you sell $155.56 in a month. Below about $156, Linktree Pro is cheaper. Above it, Stan Creator is. On annual billing, the gap is $13 ($25 against $12), and the line moves to $144. Linktree Premium never wins this pairing. It is 0% like Stan, and it costs $6 a month more than Stan Creator on monthly billing, or $5 more on annual. Premium's case rests on its extras, such as social scheduling and Instagram auto-replies, not on its price. If the plan card is right and Pro is 0%, the table collapses. Linktree Pro at $15 beats Stan Creator at $29 at every volume, by $14 a month, and the only reason to pay Stan more is the feature set. So before you choose on price, get the rate in writing. Ask Linktree support to confirm Pro's selling fee, or check the fee line in your own Linktree earnings dashboard after a first sale. Then run your last three months of sales through the $156 line.

Which One Can Bill a Customer Every Month?

Stan can, and Linktree's selling guides do not describe it. Stan's $29 Creator plan includes "Recurring subscription setup," and a Stan membership can bill daily, weekly, monthly or annually. Linktree's guides describe digital products and courses as one-time purchases priced between $1 and $10,000, delivered as a download after payment. This is the difference the fee tables do not price, and it is bigger than 9%. A one-time sale spends the customer relationship in one evening. A recurring membership charges the same person again next month without you launching anything. Stan's membership guide also shows the obligations that come with it. You can't choose a billing date, because each member renews on the day they first paid. And if you cancel your Stan account or delete the membership product, members are not cancelled automatically. They keep being charged until you cancel each one. Linktree's pricing FAQ mentions paid access to private communities, marked as US only, but the selling guides we read do not document how that bills. We would not plan a recurring business around a feature the help center does not explain.

The fee is a percentage of one sale. Recurrence decides how many sales there are.

A 9% difference on a product bought once matters less than whether the same customer pays you again in November.

See What We’d Build You →

Who Should Pick Stan Store, and Who Should Pick Linktree?

If you are a creator with 50,000 engaged followers and nothing for sale yet, start on Linktree. You can build the page for $0, and paying $29 a month for a store with no products is a bet you have not earned. Upgrade on the day you list your first paid product. If you sell under about $156 a month in downloads, Linktree Pro is cheaper than Stan Creator even at the table's 9%. If Linktree confirms the card's 0%, it is cheaper at any volume. If you sell coaching calls, a membership, or anything you want to bill every month, Stan Creator is the better fit at $29. Booking and recurring billing are on its cheapest plan. Check the cancellation behavior above before you migrate members, though. If you already pay for an email tool and run launches with discount codes and payment plans, price Stan Creator Pro at $99 against your current email bill. Stan's case for that plan is that it replaces one. Both have well-rated phone apps for managing a store: Linktree holds 4.8 stars from 61,717 US ratings and Stan holds 4.9 from 12,925, read on October 5, 2026. One limit that rarely gets mentioned: Stan doesn't support custom domains, so your store lives at stan.store/yourname, and Stan suggests forwarding your own domain to it. For the longer read on either one alone, see our Stan Store review and our Linktree review. We also priced Stan against a course platform in Kajabi vs Stan Store vs your own app.

What Neither Pricing Page Prints

Both companies sell a storefront. Neither one sells a product your audience opens on a Tuesday because it helps them do something. That is the gap that matters most for a creator with a real audience. A workout plan, a study tracker or a daily puzzle earns because people use it, not because they bought it once. Recurring revenue that survives a quiet posting week comes from that kind of product. So does an App Store listing that strangers can find before they find you. We set out the case in why creators leave Linktree for their own app, and priced what one costs to run in the seven line items of a subscription app. Built by Foundry builds that business with creators: a subscription product in about three weeks, $0 upfront, on a revenue share. The creator owns the business and the revenue. After launch, we keep running and improving it, because our share only works when the product keeps earning.

Your link page sends people somewhere. Make it somewhere they come back to.

If your audience already pays you for downloads, they will pay for something they use every day.

See What We’d Build You →

FAQ

Does Stan Store have a free plan?

No. Stan's help center says it does not offer a free plan "at the moment." The cheapest plan is Creator at $29 a month or $300 a year. Affiliate-only accounts exist but do not include a store.

Does Linktree take a cut of sales?

Linktree's fee table lists 12% on Free, 9% on Starter and Pro, and 0% on Premium for digital products and courses. Its Pro plan card says "0% fees." Stripe's 2.9% plus $0.30 applies on top on every plan. Confirm your plan's rate in writing before relying on it.

Can you sell on Linktree's free plan in 2026?

Linktree's selling guides, marked "updated this week" when we read them on October 5, 2026, say selling digital products and paid courses is "Available on Pro and Premium plans." Free plans can still share free downloads.

Is Stan Store worth $29 a month?

Stan Creator at $29 is worth it if you sell more than about $156 a month and Linktree Pro is charging you 9%, or if you need recurring memberships or bookings. Below that volume, or if Linktree confirms Pro at 0%, Linktree Pro at $15 costs less.

Stan Store vs Linktree in 2026: 6 Plans, 2 Answers for Linktree Pro, and the $156 Line

Get Creator Revenue Insights

Stan Store vs Linktree: 6 Plans Side by Side

What Does Linktree Pro Actually Charge in 2026?

Is Stan Store Really 0%?

The $156 Line

Which One Can Bill a Customer Every Month?

Who Should Pick Stan Store, and Who Should Pick Linktree?

What Neither Pricing Page Prints

FAQ

Does Stan Store have a free plan?

Does Linktree take a cut of sales?

Can you sell on Linktree's free plan in 2026?

Is Stan Store worth $29 a month?

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