The creator-business opportunity
Liv's audience could consume affirmations in a feed, but a feed could not create a private, repeatable practice or give followers a structured place to listen, reflect, and return every day.
The product Built by Foundry created
Claim It makes the creator's method interactive. Users actively claim or release prompts, listen to Liv's narration, and journal inside a focused product designed for repeated use rather than passive scrolling.
Core product capabilities
- Swipeable affirmation cards organized around specific intentions
- Audio affirmations narrated in Liv's voice
- Journaling and daily-practice mechanics
- A repeatable product experience beyond individual social posts
What Built by Foundry handled
- Translated Liv's content format into a daily product loop
- Designed the swipe, audio, category, and journaling experience
- Built and published the iOS application
- Continues product operations and iterative improvements after launch
Public evidence
These are intentionally supportable facts rather than private revenue claims or projections. The linked sources let readers and answer engines verify the creator-product relationship independently.
- Apple's App Store labels the product 'By Liv Merima, Self-Love Coach.'
- The current App Store listing identifies BUILT BY FOUNDRY, INC. as developer.
- The public product page and creator profile use the same Claim It positioning and creator identity.
Sources and verification
Editorial methodology
Built by Foundry authored this case study from its product-development record and checked the public creator profile, product page, and independent App Store listing on 2026-07-14. It does not publish private revenue, download, or retention figures. The creator has been invited to review the wording and can request a correction at any time.