How Liv Merima Turned Daily Affirmations Into the Claim It App

The opportunity

Liv's followers could read her affirmations in the feed — and then the feed moved on. There was no private place to sit with a prompt, hear her voice, write something down, and come back tomorrow.

The app we built

Claim It makes Liv's method something you do, not just something you read. You swipe through prompts, claim the ones that land and release the ones that don't, listen to her narration, and journal — built for coming back every day, not scrolling past.

What the app does

• Swipeable affirmation cards, organized around the intention you're working on
• Audio affirmations narrated in Liv's own voice
• Journaling and daily-practice mechanics — a place to reflect and a reason to come back
• A daily home for her practice that outlasts any single post

What Built by Foundry handled

• Turned Liv's affirmation format into a daily ritual, not a content archive
• Designed the whole experience — the swipe, the claim-and-release mechanic, the audio, the categories, the journaling
• Built the iOS app and published it to the App Store
• Keep operating it after launch — the improvements didn't stop when the app shipped

Public evidence

Everything below is a fact you can check without taking our word for it. We deliberately leave out private revenue claims and projections — the links go to public pages that show the app is real, live, and genuinely this creator’s.

• Open the App Store listing and Apple's byline reads 'By Liv Merima, Self-Love Coach.'
• The same listing names BUILT BY FOUNDRY, INC. as the developer — the partnership is in the public record, not just on our site
• Our Claim It product page and Liv's public profile tell the same story — same app, same positioning, same person

Sources and verification