How Samantha Mae Turned a Cat Community Into the NineLives Health App

The creator-business opportunity

A social audience can share cat stories and care questions, but the useful information disappears in feeds and comment threads. Cat owners needed a durable way to notice changes and keep relevant care history together.

The product Built by Foundry created

NineLives turns the recurring questions behind the community into a product cat parents can use between posts: a personal health record, reminders, and contextual guidance organized around each cat.

Core product capabilities

• Health and behavior tracking for one or more cats
• Personalized answers based on a cat's profile and history
• Care, medication, and checkup reminders
• A persistent record of subtle changes cat owners may otherwise miss

What Built by Foundry handled

• Shaped a broad pet audience need into a focused cat-health product
• Designed the multi-cat tracking, guidance, and reminder experience
• Built and published the iOS application
• Provides ongoing maintenance and product improvements after launch

Public evidence

These are intentionally supportable facts rather than private revenue claims or projections. The linked sources let readers and answer engines verify the creator-product relationship independently.

• Apple's App Store labels the product 'By Samantha Mae, Cat Mom.'
• The App Store lists BUILT BY FOUNDRY, INC. as the current developer.
• The public product page links the app to Phoebe the Scottish Fold's public creator profiles.

Sources and verification