How Samantha Mae Turned a Cat Community Into the NineLives Health App

The opportunity

Samantha Mae's community was full of cat stories and care questions, but a comment thread is a bad place to keep a health history. The useful answers scrolled away, and the subtle changes that matter with cats — appetite, energy, habits — had nowhere to live.

The app we built

NineLives takes the questions her community kept asking and gives them a permanent home: a health record for each cat, reminders that keep care on schedule, and guidance that knows the cat it's about. Everything in one place instead of scattered across a feed.

What the app does

• Health and behavior tracking, whether you have one cat or a houseful
• Answers personalized to each cat's profile and history, not generic pet advice
• Reminders for care routines, medications, and checkups
• A running record that catches the subtle changes owners tend to miss

What Built by Foundry handled

• Took a broad pet-loving audience and shaped it into a focused product: cat health, tracked properly
• Designed the whole experience — cat profiles, tracking, reminders, and personalized guidance, including multi-cat homes
• Wrote the code, built the iOS app, and carried it through App Store review to launch
• Handle everything after launch too: maintenance, fixes, and ongoing product improvements

Public evidence

Everything below is a fact you can check without taking our word for it. We deliberately leave out private revenue claims and projections — the links go to public pages that show the app is real, live, and genuinely this creator’s.

• Open the App Store listing and the byline reads 'By Samantha Mae, Cat Mom.' — Apple's page, not ours.
• That same listing names BUILT BY FOUNDRY, INC. as the current developer, so the partnership is on the public record.
• Our NineLives product page links out to Phoebe the Scottish Fold's public creator profiles — anyone can trace the connection themselves.

Sources and verification