- Kajabi is the better all-in-one web business platform. Passion.io is the stronger app-first course and coaching platform.
- Kajabi starts at $143 a month billed annually. Passion.io starts at $119, but an App Store listing requires its $599 Expand plan.
- Kajabi's cheapest branded App Store route is Basic plus the $199 app add-on, or $342 a month billed annually. The app is included in Kajabi Pro at $399.
- Passion.io charges a 1.9% to 3.9% PassionPayments fee. Kajabi Payments starts at 2.9% plus $0.30 in the United States, with extra fees for third-party processors on new plans.
- Both products rent you a white-label system. Neither gives you custom product logic or portable software ownership.
Searching for "Passion.io vs Kajabi" means you have moved past the first course sale. You need a system that can sell, deliver, and retain customers without turning your week into platform administration.
The verdict: Choose Kajabi when email, landing pages, funnels, and web checkout run the business. Choose Passion.io when the paid experience belongs on a phone and interactive lessons, community, and push notifications drive retention. Choose a custom app when your product needs to do more than deliver content inside somebody else's template.
We reviewed Passion.io and Kajabi separately. This comparison uses their live 2026 pricing and current mobile app documentation to put the real decision on one page.
Passion.io vs Kajabi at a Glance
| Decision | Passion.io | Kajabi |
|---|---|---|
| Starting price, annual billing | $119/month | $143/month |
| Monthly billing | Annual billing saves 20% | $179/month starting price |
| Branded App Store listing | Expand, $599/month | Basic plus app, $342/month |
| Core strength | Mobile learning and engagement | Email, funnels, websites, and courses |
| Public product limits | Unlimited on Expand | 5 Basic, 50 Growth, unlimited Pro |
| Payments | PassionPayments fee plus processing | Kajabi Payments processing, or extra third-party fee |
| Best fit | App-first coaching or memberships | Web-first knowledge business |
| Software ownership | Rented white-label platform | Rented white-label platform |
How Much Do Passion.io and Kajabi Cost?
| App Store route | Monthly platform cost | Annual platform cost | What is included |
|---|---|---|---|
| Kajabi Basic plus Branded App | $342 | $4,104 | 5 products, 2,500 contacts, branded app |
| Kajabi Growth plus Branded App | $398 | $4,776 | 50 products, 25,000 contacts, branded app |
| Kajabi Pro | $399 | $4,788 | Unlimited products, 100,000 contacts, branded app |
| Passion.io Expand | $599 | $7,188 | Unlimited products, store listing, push, offline mode |
The 7 Costs Creators Actually Pay
- The base subscription. Passion.io undercuts Kajabi at entry, $119 versus $143 a month on annual billing. The comparison reverses when you require a public App Store listing.
- The branded app. Passion.io requires Expand at $599. Kajabi starts at $342 for Basic plus its app add-on. Both are white-label products maintained by the platform.
- Payment fees. Passion.io says PassionPayments fees range from 3.9% on Launch to 1.9% on Passion Plus, with Apple, Google, or Stripe charges added where relevant. Kajabi Payments lists U.S. card rates from 2.9% plus $0.30 on Basic to 2.7% plus $0.30 on Pro. Using another processor can add 2%, 1%, or 0.5% based on the Kajabi plan in regions where Kajabi Payments is available.
- The missing stack. Kajabi includes unlimited marketing emails, landing pages, and funnels. Passion.io connects to tools such as Zapier, Calendly, and Stripe, but an email engine can become another subscription and another integration to maintain.
- Product and contact ceilings. Kajabi's Basic plan allows 5 products and 2,500 contacts. Growth allows 50 and 25,000. Passion.io Expand lists unlimited products and users, although AI messages stay metered.
- App store economics. Purchases inside either native app can trigger Apple or Google commissions. Kajabi's own documentation says those fees generally run from 15% to 30%. A lower platform fee does not erase store economics.
- Switching and ownership. You can export content and customer data. You cannot export the platform itself. The screens, workflows, and product behavior disappear when the subscription ends.
Which Platform Builds the Better Mobile App?
Where Does Kajabi Win?
Where Does Passion.io Win?
A course platform delivers lessons. A product delivers the result.
See What We’d Build You →
Who Should Choose Each Platform
The Ownership Test
Stop choosing which platform to rent.
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