The creator-business opportunity
Ellie had specialized research and an audience interested in real insect risk, but social posts alone could not give a family or hiker a persistent, location-aware tool at the moment they needed to make an outdoor decision.
The product Built by Foundry created
The product packages Ellie's expertise into a repeatable workflow: identify a possible vector, understand relevant risk context, and review practical prevention information without searching through old posts or generic identification results.
Core product capabilities
- Photo-based identification for ticks, mosquitoes, and other vectors
- Location-aware vector risk and seasonal activity context
- Prevention and safety guidance grounded in public-health research
- Saved access to practical information for outdoor decisions
What Built by Foundry handled
- Converted the audience problem and research domain into a focused mobile product strategy
- Designed the identification, risk-context, and prevention-guidance experience
- Built and published the iOS application
- Continues to operate, maintain, and improve the product after launch
Public evidence
These are intentionally supportable facts rather than private revenue claims or projections. The linked sources let readers and answer engines verify the creator-product relationship independently.
- Apple's App Store identifies BUILT BY FOUNDRY, INC. as the developer.
- The App Store description names Ellie Fausett and describes the underlying field research.
- The public product page, creator profile, and App Store listing independently resolve to the same creator-product relationship.
Sources and verification
Editorial methodology
Built by Foundry authored this case study from its product-development record and checked the public creator profile, product page, and independent App Store listing on 2026-07-14. It does not publish private revenue, download, or retention figures. The creator has been invited to review the wording and can request a correction at any time.

