Jake Paul Has 21M Subscribers and 5 Ventures. The One Built for 2,600 Gyms Has 2 Ratings

Key Takeaways:

Jake Paul's YouTube channel showed 21M subscribers, 1,622 videos and 8,016,877,860 views on September 24, 2026. His TikTok showed 19.9M followers the same day
Anti Fund's team page lists him as co-founder and managing partner and says he "founded Most Valuable Promotions and co-founded Betr and W." With his youth nonprofit, Boxing Bullies, that is five ventures
Betr, the consumer app he co-founded in 2022, holds 69,271 US ratings. The category leader it competes with, PrizePicks, holds 497,109
Boxing Bullies and USA Boxing built a no-contact youth curriculum with a wristband progression "similar to earning karate belts" and say they are bringing it to "over 2,600 gyms nationwide"
The Boxing Bullies app that carries attendance codes and progress for that program is on version 0.2.1 with 2 ratings

Most creators who want a business pick one product. Jake Paul picked five, across nearly every shape a creator business can take: a consumer app, a retail brand, an events company, an investment firm and a nonprofit. That lets you hold them side by side and ask one question: which of these gives the customer a reason to come back next week without being told to? The answer is not the one with the most money behind it.

What Does Jake Paul Actually Own?

Jake Paul co-founded or founded five ventures: Betr (a fantasy sports and gaming app, 2022), W (a men's personal care brand sold at Walmart, 2024), Most Valuable Promotions (a boxing promoter), Anti Fund (a venture capital firm, 2021) and Boxing Bullies (a youth boxing nonprofit, 2021). The sources are his own. Anti Fund's site names him co-founder and managing partner next to Geoffrey Woo. The 2022 launch release for Betr announced it with Joey Levy as CEO, Paul as president and a $50M Series A. CNBC covered the W launch in June 2024, and his YouTube bio still ends with "get W at Walmart." Most Valuable Promotions describes itself as "powered by Jake Paul and Nakisa Bidarian." Sort them by what the customer does after the first purchase and the picture gets clearer:

Venture	What the customer buys	What brings them back
Most Valuable Promotions	A fight night	The next card being announced
W	Deodorant, body wash, shampoo	Running out, at a Walmart shelf he does not own
Anti Fund	Nothing (founders take capital)	Not a consumer product
Betr	Contest entries	The sports calendar
Boxing Bullies	Nothing (nonprofit program)	A class, an attendance code, the next wristband

Three of the five depend on an event or a shelf that somebody else schedules. One is not a consumer business at all. Only one has a return trip built into the product itself, and it is the one that charges nothing.

How Big Is Betr Next to the Category Leaders?

Betr has 69,271 US App Store ratings at 4.69 stars after four years, which is about 14% of PrizePicks' 497,109 and about 22% of Underdog's 321,726.

Rating count is roughly installs multiplied by time on the store, so it measures distribution rather than quality, and Betr's 4.69 average is right in line with its rivals. It is a real business. Betr's own site claims more than $1B paid out to players. It shipped version 3.42.10 on September 17, 2026. It is also the clearest evidence in this profile that an audience does not buy a category. PrizePicks launched on the store in 2018 and Underdog in 2020. Betr launched in August 2022 with a president who had tens of millions of followers and still trails both by a wide margin. Fantasy sports is a category where the customer chooses on odds, payouts and promotions, and a famous face moves the first download far more than the hundredth. We have seen the same shelf pattern in crowded niches many times: whoever is already installed keeps winning. None of that makes Betr a mistake. It makes it a competitive consumer app, which is a different business from an audience's app, and a creator should know which one they are building.

What Is Boxing Bullies Building for 2,600 Gyms?

Boxing Bullies and USA Boxing built the Principles & Performance program, a structured no-contact boxing curriculum for kids in which students earn colored wristbands as they progress, and they say they are bringing it to over 2,600 gyms. Boxing Bullies launched in April 2021 in San Juan, Puerto Rico. Its site counts 24 gym renovations with the WBO, four amateur tournaments and more than 1,000 kids at events. In November 2025 it launched a national youth program with USA Boxing. Read the youth program page as a product spec and it has every part a recurring business needs. There is a ladder: the program "is built around a wristband progression system, similar to earning karate belts." There is a cadence: kids attend classes at a gym. There are eight named skills to measure progress against, from Responsibility to Breathwork. And there is a distribution partner with thousands of locations.

The app is where those parts are supposed to meet. The App Store description says to "sign up through an affiliate gym." The screenshots show a My Gym screen with an attendance code field, a group list where a boxer's wristband level sits under their name ("White"), and a Progress tab. That is a belt system with a check-in, which is the exact thing Aaron Kyro's skateboarding belts were missing.

Two Ratings on a Program Meant for 2,600 Gyms

The listing tells you how early this is. The app is published by Engine Room VR LLC, released on November 26, 2025, and last updated to version 0.2.1 on April 28, 2026. It has 2 ratings. The group names in its store screenshots are test data: "Gyms New Name2," "Coach1," "Boxer1." The program page's gym finder reads "Pilot Program - Map Locations Coming Soon." Be fair about what that does and does not show. Ratings are not users. An app that kids reach through a coach, on a parent's phone, will collect far fewer ratings than a consumer app with a sign-up bonus. A pilot is allowed to look like a pilot. Nothing public says how many gyms run the curriculum today, so this article does not guess. What the listing does show is where the effort went. The venture with the strongest return mechanism in the portfolio has the least-finished software, while the one with the weakest audience advantage has a four-year-old app on its 3.42 release. That is backwards from what the evidence says an audience is good for.

21 million subscribers can open doors at 2,600 gyms. Somebody still has to run the software inside them.

Built by Foundry builds the product a creator's audience already uses every week, ships it in about three weeks, and runs it forever. $0 upfront, revenue share, and the creator owns the business.

See What We’d Build You →

The Operator Test

Here is the reusable part, and it takes a minute on your own audience. Ask whether your audience does the thing inside somebody else's building, on somebody else's schedule, with somebody else keeping attendance. If yes, the operator of that building is a customer too, and the product that serves both of them recurs on the operator's calendar instead of your posting calendar. The test passes on martial arts gyms, climbing gyms, dance studios, swim schools and driving schools. It fails on cooking, reading and travel, where nobody takes attendance. Passing it gives a creator two things a merch drop never does: a second buyer, the coach who needs to run classes and show parents progress, and a reason for the student to open the product that does not depend on a new video, because class is on Tuesday regardless. This is not a new idea. It is how Alex Hormozi built Gym Launch, selling to gym owners instead of their members. What is new is that a creator with a youth curriculum already has the operator relationship, the ladder and the brand, and only needs the software to hold them together and keep people coming back after week three.

If Your Audience Trains in Somebody Else's Building

If you teach a discipline that people practice at a gym, a studio or a school, this is for you. The martial arts instructor with a technique channel, the climbing coach, the dance teacher, the swim coach. You probably already have the ladder: belts, grades, levels, recitals. You may even have the gyms, coaches who show your videos in class. What you probably do not have is the thing between them every week that records who showed up and who moved up. Right now that lives on a whiteboard or in a gym tool built by someone with no audience. That is a business, and it is also a job that never finishes: onboarding gyms, releases, support, billing for operators, the review queue. That is the business Built by Foundry is in, and running it after launch is the part that decides whether version 0.2.1 ever becomes 3.42. Jake Paul has already done the hard part of a creator business five times over. He built the attention, raised the capital and signed the partners. The venture that could compound fastest is the one where kids earn a white wristband and come back for the next color, and its software is still waiting to be finished.

See What We’d Build You →

All figures verified on September 24, 2026 against youtube.com/@jakepaul, tiktok.com/@jakepaul, the Anti Fund team section at antifund.com, mostvaluablepromotions.com, boxingbullies.com and its youth program page, betr.app, the 2022 Betr launch release on PR Newswire, CNBC's June 2024 W launch report, and Apple's US iTunes Search and Lookup API responses for Betr (id1635215598), Boxing Bullies By Jake Paul (id6754407486), PrizePicks (id1437843273) and Underdog Sports (id1514665962). Follower counts, rating counts, versions and program details change. Current-state claims require revalidation before later use.

Jake Paul Has 21M Subscribers and 5 Ventures. The One Built for 2,600 Gyms Has 2 Ratings

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What Does Jake Paul Actually Own?

How Big Is Betr Next to the Category Leaders?

What Is Boxing Bullies Building for 2,600 Gyms?

Two Ratings on a Program Meant for 2,600 Gyms

The Operator Test

If Your Audience Trains in Somebody Else's Building

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