Paige DeSorbo: A SiriusXM Deal, 51 Daphne Styles, and Nothing That Renews

Paige DeSorbo has three ways to earn from the same audience. Her podcast, Giggly Squad, now runs through SiriusXM. A merch shop sells 18 items. And Daphne, the sleepwear and loungewear label she launched in June 2025, sells 51 styles from its own website. Those three lines look similar from the outside. They are very different businesses on the inside, because a different party controls the customer in each one. Key Takeaways:

SiriusXM became the exclusive distributor of Giggly Squad in September 2026 and now sells its advertising worldwide across audio and video. No deal value was disclosed by either side
On November 5, 2026, Daphne's own catalog listed 51 priced styles from $16 to $265, all sold direct from daphnethelabel.com
The Giggly Squad merch shop listed 18 products from $5 to $125 the same day
The one recurring product attached to her show is SiriusXM Podcasts+ at $5.99 a month. That subscription belongs to SiriusXM, not to her
None of the 51 Daphne styles was set up as a subscription. Every sale she controls ends at checkout

Who is Paige DeSorbo?

DeSorbo grew up in Loudonville, New York, and joined Bravo's Summer House in 2019. She left the show in 2025 after seven seasons, according to her Wikipedia biography. On Instagram, @paige_desorbo showed 2 million followers on November 5, 2026. Her bigger platform is the podcast she hosts with comedian Hannah Berner. Giggly Squad started as Instagram Live chats in 2020. TIME named the pair to its 2025 TIME100 Creators list and reported more than 44 million downloads. Their book, How to Giggle, debuted at No. 2 on The New York Times advice list in April 2025, Bravo reported. The live show keeps growing too. Their 2027 tour includes four nights at Madison Square Garden, February 18 to 21, according to TicketNews. Berner summed up how it began in that TIME profile: "There wasn't a business plan; there still isn't a business plan."

What does SiriusXM run in the Giggly Squad deal?

The SiriusXM announcement is specific about three things. SiriusXM is the exclusive distributor through the SiriusXM Podcast Network. It represents the show's advertising globally, in audio and in video. And it will produce new Giggly Squad programming in 2027. The Apple Podcasts listing already reflects the change. It names SiriusXM as the provider, shows a 4.6 rating from 16,185 reviews, and offers ad-free episodes through SiriusXM Podcasts+ for $5.99 a month or $44.99 a year. For a podcast, that can be a strong deal. A large partner takes on ad sales and distribution. It also means the two most valuable parts of a media business, the advertiser relationships and the listener subscription, now sit with SiriusXM. We saw the same structure in MrBallen's two podcast deals. The show grows, and the partner owns the billing.

Daphne is the line she runs

Daphne launched on June 10, 2025. It is named after her cat. When it launched, DeSorbo told Bravo she had turned down several ventures before choosing this one, and described her role plainly: "I'm the final decision-maker." Here is how her three revenue lines compared on November 5, 2026.

Line	Who sells it	Products	Price range	Renews?
Giggly Squad podcast	SiriusXM (distribution and ads)	1 show	$5.99/month for Podcasts+	Yes, for SiriusXM
Giggly Squad merch	Show store, powered by Cozack	18	$5 to $125	No
Daphne	Her own label, direct to customer	51 styles	$16 to $265	No

Daphne is the only line where her name is on the business itself. It sets its own prices, owns its customer list and decides what to make next. Her process is personal. "With Daphne, every collection comes from something I'm missing in my own closet," she told The Zoe Report, as Bravo recounted.

The Hannah Tee is the bridge

One product ties the podcast to the label. Daphne sells the Hannah Tee for $68, an oversized shirt "inspired by Hannah's favorite tee." The navy product page showed 316 reviews on November 5, 2026. A charity version in blush, which donates 10% to St. Jude, calls it "our bestselling, extra-oversized Hannah tee."

That is smart product design. Listeners who know Hannah from the show get an inside joke they can wear. The podcast creates the demand, but the sale happens on Daphne's site, where DeSorbo keeps the customer. It also shows the limit of a clothing label. A shirt is bought once. The buyer might return for a new collection, but nothing brings them back on a schedule. Apparel also carries real cost of goods, which we broke down for a single shirt in our creator merch cost guide.

What in her business renews?

Only the part she does not control. Twice a week, Giggly Squad gives its listeners a reason to come back. That habit is the most valuable thing she and Berner have built. Right now, the only product that charges for it monthly is SiriusXM's. A recurring product built on that habit would look different from a pajama set. It might be a membership with bonus episodes and early tour tickets, or a daily product built around the show's running jokes and rituals. Kris Collins pairs her podcast with a $34.95 monthly candy box from a candy company she co-owns, so fans can pay every month, not just once. The point is not that Daphne is the wrong business. It clearly fits her. The point is that her strongest asset is a habit, and none of the products she owns are priced like one.

Your audience already comes back every week.

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Three lessons from Paige DeSorbo

Know who owns each customer. A distribution deal can grow a show and still move the advertisers and subscribers to someone else.
Build one line with your name on the business. Daphne gives DeSorbo pricing, product and customer control that no partner deal can.
Price the habit, not just the fandom. One-time products capture a fan's excitement. A recurring product captures the routine that brings them back.

Built by Foundry builds and runs these businesses with creators, and the creator owns what we build together. After launch, App Care keeps the product maintained and improving, so the creator can keep making the show.

Turn the habit your audience already has into a business you own.

Bring the audience and the idea. Built by Foundry handles the product, the launch and the operations.

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Frequently Asked Questions

Who is Paige DeSorbo?

Paige DeSorbo is a former Summer House cast member, co-host of the Giggly Squad podcast with Hannah Berner, co-author of How to Giggle, and founder of the Daphne sleepwear and loungewear label. She had 2 million Instagram followers on November 5, 2026.

What is the Giggly Squad SiriusXM deal?

In September 2026, SiriusXM became the exclusive distributor of Giggly Squad through the SiriusXM Podcast Network. It also represents the show's advertising worldwide in audio and video, and plans new Giggly Squad programming for 2027. Neither company disclosed the deal's value.

What does Daphne sell, and how much does it cost?

Daphne sells sleepwear, loungewear, robes and accessories direct from its own website. On November 5, 2026, its catalog listed 51 priced styles from $16 for a headband to $265 for a bundle. The Hannah Tee costs $68.

Does Paige DeSorbo have a subscription product?

Not one she runs. Ad-free Giggly Squad episodes are available through SiriusXM Podcasts+ for $5.99 a month, but that subscription belongs to SiriusXM. None of the Daphne styles or Giggly Squad merch items was offered as a subscription on November 5, 2026.

Paige DeSorbo: A SiriusXM Deal, 51 Daphne Styles, and Nothing That Renews

Get Creator Revenue Insights

Who is Paige DeSorbo?

What does SiriusXM run in the Giggly Squad deal?

Daphne is the line she runs

The Hannah Tee is the bridge

What in her business renews?

Three lessons from Paige DeSorbo

Frequently Asked Questions

Who is Paige DeSorbo?

What is the Giggly Squad SiriusXM deal?

What does Daphne sell, and how much does it cost?

Does Paige DeSorbo have a subscription product?

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