---
title: "How Liv Merima Turned Daily Affirmations Into the Claim It App | BUILT BY FOUNDRY"
description: "Liv Merima's affirmations lived in the feed. We built Claim It with her — an iOS app where her voice, her prompts, and journaling become a daily practice."
canonical: "https://www.builtbyfoundry.io/work/claim-it-liv-merima"
language: "en"
representation: "text/markdown"
---

[Creator app case studies](https://www.builtbyfoundry.io/work.md)Claim It

Self-love and relationships · Lifestyle and affirmations

# How Liv Merima Turned Daily Affirmations Into the Claim It App

Claim It is the app BUILT BY FOUNDRY made with self-love creator Liv Merima. It turns her affirmations and manifestation practice into something you do: swipe through her prompts, claim the ones that land, listen to her voice, and journal. A daily practice, not another post scrolling by.

Written by Weston Bell-GeddesFacts checked 2026-07-14

![Claim It app by Liv Merima](https://www.builtbyfoundry.io/_next/image?url=%2Fimages%2Flivmerima-sc.png&w=3840&q=75)

Creator[Liv Merima (@livmerima)](https://www.instagram.com/livmerima/)

Product[Claim It](https://www.builtbyfoundry.io/claim-it.md)

Independent proof[Apple App Store listing](https://apps.apple.com/us/app/claim-it-custom-affirmations/id6754252163)

## The opportunity

Liv's followers could read her affirmations in the feed — and then the feed moved on. There was no private place to sit with a prompt, hear her voice, write something down, and come back tomorrow.

## The app we built

Claim It makes Liv's method something you do, not just something you read. You swipe through prompts, claim the ones that land and release the ones that don't, listen to her narration, and journal — built for coming back every day, not scrolling past.

### What the app does

- Swipeable affirmation cards, organized around the intention you're working on
- Audio affirmations narrated in Liv's own voice
- Journaling and daily-practice mechanics — a place to reflect and a reason to come back
- A daily home for her practice that outlasts any single post

## What BUILT BY FOUNDRY handled

- Turned Liv's affirmation format into a daily ritual, not a content archive
- Designed the whole experience — the swipe, the claim-and-release mechanic, the audio, the categories, the journaling
- Built the iOS app and published it to the App Store
- Keep operating it after launch — the improvements didn't stop when the app shipped

## Public evidence

Everything below is a fact you can check without taking our word for it. We deliberately leave out private revenue claims and projections — the links go to public pages that show the app is real, live, and genuinely this creator’s.

- Open the App Store listing and Apple's byline reads 'By Liv Merima, Self-Love Coach.'
- The same listing names BUILT BY FOUNDRY, INC. as the developer — the partnership is in the public record, not just on our site
- Our Claim It product page and Liv's public profile tell the same story — same app, same positioning, same person

## Sources and verification

[**Claim It - Custom Affirmations**Apple App StoreApple's public listing · accessed 2026-07-14](https://apps.apple.com/us/app/claim-it-custom-affirmations/id6754252163)[**Liv Merima (@livmerima)**InstagramThe creator's public profile · accessed 2026-07-14](https://www.instagram.com/livmerima/)[**Claim It product page**BUILT BY FOUNDRYOur own product page · accessed 2026-07-14](https://www.builtbyfoundry.io/claim-it.md)

## How we wrote this

We wrote this case study from our own build records, then checked the creator’s public profile, the product page, and the independent App Store listing on 2026-07-14\. We don’t publish private revenue, download, or retention figures. If we got something wrong, ask us to correct it — anytime.

![Weston Bell-Geddes, founder and CEO of BUILT BY FOUNDRY](https://www.builtbyfoundry.io/_next/image?url=%2Fimages%2Fweston-bell-geddes-founder-built-by-foundry-headshot.jpg&w=256&q=75)

About the author

## Weston Bell-Geddes

Weston Bell-Geddes is the founder and CEO of BUILT BY FOUNDRY. He writes about creator-owned software businesses, subscription app strategy, App Store launches, and the product operations that turn an audience into durable recurring revenue.

[Author profile and latest articles →](https://www.builtbyfoundry.io/authors/weston-bell-geddes.md)

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