Privacy Policy

Effective Date: August 12, 2026Last Updated: August 12, 2026

1. Introduction

Built by Foundry, Inc., formerly known as Playpen Games, Inc. ("BBF," "we," "us," or "our"), operates the NineLives mobile application ("App"). This policy covers the information used to provide cat record keeping and automated educational features.This Privacy Policy describes the personal information we collect, where it comes from, why we use it, when we disclose it, and the choices available to you.Controller and contact: Built by Foundry, Inc. (f/k/a Playpen Games, Inc.), 2261 Market Street, Suite 86046, San Francisco, California 94114, United States. For privacy requests, email privacy@builtbyfoundry.io. For general questions: support@builtbyfoundry.io

2. Information We Collect

2.1 Account and Cat Records

Name, email, Apple or Google sign-in identifier, settings, and cat profiles such as name, breed, age, weight, photos, health notes, symptoms, medications, vaccinations, documents, timeline records, and attachments you choose to add.

2.2 AI Chat and Assessments

Questions, chat history, symptom-assessment answers, cat profile context, and photos you choose to submit are sent through BBF's backend to a model provider to generate a response. The output is automated and is not reviewed by a veterinarian before display. Do not submit unrelated personal or sensitive information.

2.3 Analytics, Diagnostics, and Notifications

Firebase Analytics and PostHog receive account or app identifiers, device and app details, screens viewed, feature and subscription events, and performance data. Firebase Crashlytics receives crash diagnostics. OneSignal receives a device or push identifier and notification interactions when notifications are enabled.

2.4 Purchases

RevenueCat and Apple process purchase, trial, entitlement, renewal, and restore information. BBF does not receive your full payment-card number.
Sources of information: We receive information from you, automatically from your device and use of the App, and from any sign-in provider, marketplace, or other service you choose to connect, including the app store. The categories above describe what we collected during the preceding 12 months; we do not collect a category unless the App uses the related feature.

3. How We Use Your Information

Authenticate users and store, sync, and display cat records
Generate requested educational chat and assessment responses
Send notifications you enable
Manage and restore paid access
Secure, measure, debug, and improve the App
Respond to support and comply with law

4. Third-Party Service Providers

We disclose only the information reasonably needed to service providers and contractors that host, secure, analyze, support, or process purchases for the App. They process information under their agreements with us and their own legal obligations.Backend, Authentication, Analytics, and Diagnostics: Google Firebase provides authentication, Firestore database, file storage, analytics, and Crashlytics diagnostics. Apple and Google support sign-in.AI Processing: A model provider receives the chat, assessment, image, and cat-profile context needed to generate a requested response.Product Analytics and Notifications: PostHog processes product analytics. OneSignal delivers optional notifications.Subscriptions and Distribution: RevenueCat manages entitlements. Apple App Store distributes the App and processes purchases and refunds.No sale or behavioral-advertising sharing: We do not sell personal information for money or share it for cross-context behavioral advertising. We have not done so during the preceding 12 months. We may disclose information if required by law, to protect people or the App, or as part of a merger, financing, or sale of the business, subject to appropriate safeguards.

5. International Data Transfers

BBF is based in the United States. We and our providers may process information in the United States and other countries where privacy laws may differ from those where you live.EEA/UK/Swiss users: Where required, we rely on an adequacy decision, approved standard contractual clauses, or another lawful transfer mechanism. You can ask about safeguards for a particular transfer by contacting privacy@builtbyfoundry.io.

6. Data Retention and Deletion

We keep personal information only as long as reasonably needed for the purposes described here, including to provide the App, maintain security, resolve disputes, and meet legal or accounting duties. Retention depends on the type of information, whether your account is active, and applicable law. When it is no longer needed, we delete or de-identify it. Copies may remain temporarily in backups or where law requires retention.Account and cat records are kept while your account is active. A verified deletion request removes or de-identifies eligible active records, subject to temporary backups and records kept for security or legal duties. AI providers, analytics, diagnostics, notification, and purchase providers retain information under their configured services and legal obligations.

7. Your Privacy Rights

Depending on where you live, you may ask to access, correct, delete, or receive a copy of personal information, or object to or restrict certain processing. You may withdraw consent at any time where processing relies on consent, without affecting earlier processing.

Legal bases for processing

Legal bases: We process information as needed to provide the App and perform our contract with you; for legitimate interests such as security, support, product improvement, and fraud prevention; with consent where required; and to comply with law.

EEA, UK, and Swiss users

You may also have rights to data portability and to complain to your local data protection authority. We may ask for information necessary to verify and complete your request.

United States state privacy rights

Residents of California and certain other states may have rights to know, access, correct, delete, or obtain personal information and to receive information about categories of recipients. We do not discriminate against you for exercising a privacy right. Where applicable, you may use an authorized agent and may appeal our response by replying to it.

How to Exercise Rights

Email privacy@builtbyfoundry.io with the App name, the email or account identifier you used (if any), and your request. You may also use an account-deletion control where the App provides that control. We will verify requests as reasonably necessary and respond within the time required by applicable law.Some information may be exempt from a request or retained where permitted by law. We may charge a reasonable fee or decline requests only where applicable law allows it.

8. Children's Privacy

NineLives is not directed to children under 13. We do not knowingly collect data from children under 13.Parents: If your child under 13 has provided information, contact privacy@builtbyfoundry.io. We will investigate and delete the information when required.Teens (13-17): Review this policy with a parent or guardian.

9. Data Breach Notification

We maintain an incident-response process. If a security incident affects personal information, we will investigate, contain, and provide notices to regulators or affected people when and as required by applicable law.Report security concerns: privacy@builtbyfoundry.io

10. Security

We use administrative, technical, and organizational safeguards designed to protect personal information, including access controls and protections offered by our hosting and authentication providers. No method of storage or transmission is completely secure.You should: Protect your device, credentials, and connected accounts and tell us promptly if you suspect unauthorized access.

11. Pet Information

Cat health records are information about an animal, not consumer health data about the human account holder. Do not include a person's medical information in cat profiles, chat, photos, documents, or support messages.

12. Updates to This Policy

We may update this policy as the App or law changes. The Last Updated date shows when it was revised. If a change materially affects how we use personal information, we will provide notice in the App, by email when available, or by another reasonable method before the change takes effect where required.

13. Contact Information

Built by Foundry, Inc. (f/k/a Playpen Games, Inc.)Privacy requests: privacy@builtbyfoundry.ioGeneral inquiries: support@builtbyfoundry.ioWebsite: builtbyfoundry.io
This Privacy Policy describes how BBF handles information for NineLives.