1. Introduction
Built by Foundry, Inc., formerly known as Playpen Games, Inc. ("BBF," "we," "us," or "our"), operates the Laundry Done Better mobile application ("App") for Laura de Barra. This Privacy Policy explains how we collect, use, share, and protect information when you use the App or contact us about it.This Privacy Policy describes the personal information we collect, where it comes from, why we use it, when we disclose it, and the choices available to you.Controller and contact: Built by Foundry, Inc. (f/k/a Playpen Games, Inc.), 2261 Market Street, Suite 86046, San Francisco, California 94114, United States. For privacy requests, email privacy@builtbyfoundry.io. For general questions: support@builtbyfoundry.io2. Information We Collect
2.1 Garment Photos You Scan
The heart of the App is the garment scan: you photograph a garment or its care label and the App analyzes it to identify the piece and build a care plan. Photos you submit for a scan are uploaded to our backend so the analysis can run. Photos are used to generate your care guidance only. Please avoid including people or unrelated sensitive information in scan photos.2.2 Your Closet
Garments you confirm are saved to your closet along with their care details, so the App remembers how to care for each piece. Your closet is private to you and is stored with your account so it can be restored if you reinstall the App or change devices.2.3 Account Details
When you sign in with Apple or Google, we receive your email address, your name if you choose to share it, and an account identifier. Your account ties your closet and subscription to you.2.4 Subscription Information
If you subscribe, our billing provider returns your subscription state (active, trial, expired) so the App can unlock premium features. Apple processes the payment itself; we never see your card details.2.5 Usage and Diagnostics
We collect anonymous analytics (screens viewed, features used, scan counts) to understand what helps people and what does not. These events are not linked to your identity.2.6 What the App Does Not Do
No advertising, no tracking across other apps or websites, and no selling of your data. Camera and photo library access are used only for garment scans, and you can revoke them at any time in your device settings.Sources of information: We receive information from you, automatically from your device and use of the App, and from any sign-in provider, marketplace, or other service you choose to connect, including the app store. The categories above describe what we collected during the preceding 12 months; we do not collect a category unless the App uses the related feature.3. How We Use Your Information
• Identify garments and generate care guidance from your scan photos
• Save confirmed garments and their care methods to your private closet
• Authenticate your account and restore your closet when you sign back in
• Process subscriptions, free trials, renewals, restores, and support requests
• Send optional reminders and tips if you turn them on
• Monitor product performance, debug issues, and improve the App
• Detect abuse, enforce our terms, and comply with legal obligations4. Third-Party Service Providers
We disclose only the information reasonably needed to service providers and contractors that host, secure, analyze, support, or process purchases for the App. They process information under their agreements with us and their own legal obligations.Infrastructure and Authentication: Supabase (database, storage, auth, edge functions). Sign in handled with Apple and Google. Data processed in the United States.AI Analysis: Garment photos are transmitted to AI routing and model providers to generate care guidance. The applicable provider may retain or log inputs and outputs or use them to improve services or models under its own terms and configuration. BBF does not guarantee zero data retention or that a provider will never use submitted data for training.Subscriptions and Payments: RevenueCat for subscription management. Apple App Store for payment processing. Apple handles refunds.Analytics: PostHog for anonymous product analytics (screens viewed, features used, scan counts).Distribution: Apple App Store for distribution, in-app purchases, and TestFlight beta testing.No sale or behavioral-advertising sharing: We do not sell personal information for money or share it for cross-context behavioral advertising. We have not done so during the preceding 12 months. We may disclose information if required by law, to protect people or the App, or as part of a merger, financing, or sale of the business, subject to appropriate safeguards.5. International Data Transfers
BBF is based in the United States. We and our providers may process information in the United States and other countries where privacy laws may differ from those where you live.EEA/UK/Swiss users: Where required, we rely on an adequacy decision, approved standard contractual clauses, or another lawful transfer mechanism. You can ask about safeguards for a particular transfer by contacting privacy@builtbyfoundry.io.6. Data Retention and Deletion
We keep personal information only as long as reasonably needed for the purposes described here, including to provide the App, maintain security, resolve disputes, and meet legal or accounting duties. Retention depends on the type of information, whether your account is active, and applicable law. When it is no longer needed, we delete or de-identify it. Copies may remain temporarily in backups or where law requires retention.Account details, closet information, and subscription state are kept while your account is active. Scan photos are kept only as reasonably needed to run, secure, and support the analysis. After a verified deletion request, we remove or de-identify eligible active account and closet data, subject to temporary backups and security, transaction, accounting, or other legal retention. Analytics, support, and subscription records are kept only as reasonably needed for their stated purposes. Email privacy@builtbyfoundry.io from the address tied to your account to request deletion.7. Your Privacy Rights
Depending on where you live, you may ask to access, correct, delete, or receive a copy of personal information, or object to or restrict certain processing. You may withdraw consent at any time where processing relies on consent, without affecting earlier processing.Legal bases for processing
Legal bases: We process information as needed to provide the App and perform our contract with you; for legitimate interests such as security, support, product improvement, and fraud prevention; with consent where required; and to comply with law.EEA, UK, and Swiss users
You may also have rights to data portability and to complain to your local data protection authority. We may ask for information necessary to verify and complete your request.United States state privacy rights
Residents of California and certain other states may have rights to know, access, correct, delete, or obtain personal information and to receive information about categories of recipients. We do not discriminate against you for exercising a privacy right. Where applicable, you may use an authorized agent and may appeal our response by replying to it.How to Exercise Rights
Email privacy@builtbyfoundry.io with the App name, the email or account identifier you used (if any), and your request. You may also use an account-deletion control where the App provides that control. We will verify requests as reasonably necessary and respond within the time required by applicable law.Some information may be exempt from a request or retained where permitted by law. We may charge a reasonable fee or decline requests only where applicable law allows it.8. Children's Privacy
Laundry Done Better is not directed to children under 13. We do not knowingly collect data from children under 13.Parents: If your child under 13 has provided information, contact privacy@builtbyfoundry.io. We will investigate and delete the information when required.Teens (13-17): Review this policy with a parent or guardian.9. Data Breach Notification
We maintain an incident-response process. If a security incident affects personal information, we will investigate, contain, and provide notices to regulators or affected people when and as required by applicable law.Report security concerns: privacy@builtbyfoundry.io10. Security
We use administrative, technical, and organizational safeguards designed to protect personal information, including access controls and protections offered by our hosting and authentication providers. No method of storage or transmission is completely secure.You should: Protect your device, credentials, and connected accounts and tell us promptly if you suspect unauthorized access.11. Care Guidance, Not a Guarantee
Laundry Done Better gives AI assisted care guidance based on what it can see in your photos and the information you confirm. Fabric blends, dyes, and construction vary, and labels are sometimes wrong or missing. For irreplaceable or high value pieces, test in an inconspicuous spot first or consult a professional cleaner. BBF is not responsible for damage to garments.12. Updates to This Policy
We may update this policy as the App or law changes. The Last Updated date shows when it was revised. If a change materially affects how we use personal information, we will provide notice in the App, by email when available, or by another reasonable method before the change takes effect where required.